This new edition endeavours to convey the essence of consumer behaviour and to connect psychological, socio-cultural and decision making aspects of consumer behaviour.
Bibliografische Informationen. The second edition takes account of high-quality and insightful research from our region available through bodies such as ANZMAC and its Australasian Marketing Journal.
Consumer decision-making and diffusion of innovations -- Leon G. Consumer motivation and personality -- 4.
Abstract: Taking a market segmentation approach, this latest edition of a respected text carefully balances consumer behaviour concepts, research and applied marketing examples.
The family and its social standing --